The (Amazing) Code Red Project: Engaging Communities in Health System Change in Hamilton, Canada

The event will start on: Feb 20, 01:00pm EST
And will end on: Feb 20, 02:00pm EST

The Code Red Project:
Engaging Communities in Health System Change in Hamilton, Canada

click here to access the PowerPoint Presentation and also the audio recording. (They are listed by date)

Also - we hope you will check out the article in MacLeans Magazine - posted not long after this Fireside Chat Presentation:

 The communication of determinants of health and health outcomes normally executed through academic channels often fail to reach lay audiences.

In April of 2010, the results of collaboration between academe and mass media were published in the Hamilton Spectator, one of Canada’s 10 largest English-language daily newspapers as a 7-day series.
The aim of the collaboration was to describe the disparities in the determinants of health and health status that exists in the City of Hamilton’s neighbourhoods in a way that could be easily comprehended by a lay audience.
Simple statistics, maps of the City’s neighbourhoods, interviews and stories were woven together to communicate these disparities.

The reaction to the series was overwhelming.
It spawned a new position in the municipal government, was discussed at the Provincial and Federal levels of governments, prompted the local university to alter plans, relocating a new health care centre to the greatest area of need as highlighted by the series, and won several local and national awards.

The objective of this Fireside Chat presentation is to describe aspects of the series, including the  decisions made, methods employed and the aftermath of its publication.

Advisor on Tap:

Neil Johnston
Assistant Professor,
Department of Medicine,
McMaster University

Neil Johnston is an epidemiologist enjoying a retirement career in respiratory epidemiology at the Firestone Institute for Respiratory Health.  He had previously worked as a consultant in many areas of health system development including physician human resource planning, health information system design and the development of market segmentation systems for health sector application. Neil founded and directs the Ontario Physician Human Resources Data Centre which supports physician human resource planning in Ontario in partnership with the Ministry of Health and Long-Term Care, the Ontario Medical Association, the College of Physicians and Surgeons of Ontario and the Council of Ontario Faculties of Medicine.
Research Interests:
Neil’s current research interests include the development and evaluation of technologies for serial monitoring of chronic disease patients; the role of respiratory viral infections (RVI) in asthma, idiopathic pulmonary fibrosis and COPD and the evaluation of therapies that may diminish the effects of RVI related exacerbations of these diseases.   

Community Activity:
Between 2007 and 2010 Steve Buist (Investigations Editor, Hamilton Spectator) and Neil Johnston created the Code Red series published over six days in the Hamilton Spectator. The series documented the relation of poverty and other determinants of health in Hamilton, Ontario to measures of population health status and consumption of health services. In 2011 Code Red was the winner of the Hillman prize for journalism that fosters social and economic justice and the National Newspaper Award for special projects. The series was also one of six finalists for the Michener Award. Code Red was followed by the BORN series of articles in the Spectator which examined the state of pre-natal care programs in Ontario.

Related resources: Published:
The Code Red Project: Engaging Communities in Health
System Change in Hamilton, Canada
Patrick F. DeLuca • Steve Buist • Neil Johnston
Accepted: 30 March 2012 / Published online: 4 May 2012
 Springer Science+Business Media B.V. 2012

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